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3 Critical Reasons Your Website Needs Fresh Content

November 9, 2016 In: Blog Comments (None)

Your website is out there on the web.  It is a living thing on the internet.  Every update and post you make is live and welcoming new clients, visitors, and customers.  However, if your website doesn’t have fresh content, or it is not updated regularly, it will be dead, without life, and have nothing to offer.

Thankfully for you, updating your website doesn’t have to be time-consuming, difficult, or costly.  It can easily be done by providing fresh content through many sources, such as blogs, press releases, and updated product and service descriptions.  Once you start posting fresh and unique content, search engines like Google are going to fall in love with your website.

Today, we’re going to show you why it’s critical you feed your website fresh content to keep alive and thriving on the web.

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1. Fresh Content Boosts Your Search Engine Rankings

Posting fresh content to your site will catch attention and make Google fall in love with it.  Your site will rank higher with all the articles, blogs, descriptions, and company news that you take pride in updating.  The more frequently you post an update your website, the more frequently search engines will stop and visit your website; therefore, boosting its rankings.  Google loves fresh content, so don’t miss your opportunity to feed Google what it craves.

2. Google Loves Fresh Content

The most frequently used search engine out there is Google.  Google has said it many times before: they love fresh content, which is why it’s vital for you to add fresh web content to your site as often as you can.

Of course this doesn’t mean making unnecessary changes just to get an update out there.  On the contrary, you want to ensure you’re adding informative and educational content that engages visitors.  If you update your website with quality content and valuable information, you’ll get higher rankings with Google and maximize your exposure.

3. More Content = More Keywords

Posting new content to your website gives you a great opportunity to use rich keywords to attract new customers.  Keywords are high on the algorithm chart for search engines, and frequently adding content to your site, such as blogs and articles, will allow you to rank high for your specific keywords.

For instance, if you own a plumbing repair company and update your website 3 to 5 times a week with new blogs that include keywords focused on plumbing related information, you’ll have a much better chance of gaining new customers through those educational blogs.

Regularly updating your website with fresh, quality content will not only get gain Google’s trust but will gain the trust of readers and customers, as well.  Visitors will find your site through the informative content you post online and hire your services, buy your products, and recommend your company to others.  It’s time to start feeding your website the quality content it’s yearning for.

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