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Best Web Content Writers Reveal How to Market Your Blog

December 1, 2016 In: Blog Comments (None)

As the best content writers, we know that a successful blog that gains a healthy audience must attractive and presented properly.  An eye-catching layout, quality content, regular postings, and carefully timed post promotions are vital for your blog succeed.

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First Up – How Do Users Take In Your Blog?

From the moment a user loads your blog, you only have a few short seconds to capture their attention—8 seconds to be exact.  That’s right, it only takes the average user just 8 measly seconds to decide whether to stay or leave.

First and foremost, the layout of your blog must be easy to load, read, and navigate.  Your blog should have a simple layout and an attention-grabbing headline, followed by a subheader that elaborates on the main idea or a short introductory.  This part is vital and should be treated as a sales pitch that keeps readers glued to your blog.

Break Up the Text

Studies have found that users do not like to read long-drawn-out paragraphs.  Unless, of course, you have something complicated to explain, you don’t want to write more than five lines at a time.  Every one to three paragraphs should have a subheader to break things up and make it more appealing to the audience.  This will keep visitors interested in reading what you have provided.

Although it might sound counterintuitive, you must break up the text because that’s what will keep people reading and prevent them from leaving and never returning.

Use Sidebars to Rope Readers in for More

Another helpful way to keep readers on your blog is to use sidebars.  Sidebars will quickly and neatly present readers with intriguing information they might not have particularly looking for when they arrived at your site.  Sidebars are a good place to put other engaging articles with catchy titles so that if your readers see something else they like, they can click on it after reading your blog.

You can also use your sidebar for advertising with related articles.  For instance, you can use your best articles or company news on a sidebars section.

Use Eye-catching Pictures & Videos

No matter how attention-catching your blog title or how carefully it’s written, nothing can beat a picture.  People always look before they read, so even if you write the best title, they’re going to look at the picture first.  You need to give readers something immediately appealing, something that catches their attention and draws them in.  Smaller images can be used to break up the text while larger ones can be used as an introductory image.

Use intriguing photos, drawings, cartoons, and informative graphs and diagrams.  But remember that they should not be generic.  If your blog is about dating and relationships, make sure the picture is about love and dating.  If your blog is about real estate, make sure your photos are fitting for your topic.

Videos are also great as an introduction.  If an introductory video starts up right away, it will immediately grab your visitors’ attention.  It will, however, annoy a few, and could even cause some to leave your site.  In general, though, younger audiences love automated videos, while older audiences may not.

Post Quality Content Frequently

One of the best ways to make your blog successful is by posting quality content frequently.  You should post once or twice a week, and if you’re able to post more, then go ahead.  The more you post, the more traffic you’ll get to your site.  As a result, you’ll boost leads and profits for your company.  Many successful companies post every two days and see many great benefits from that.  But if your company is small, once a week should do the job.

Old posts can also help you with traffic.  Every blog you post might not help you immediately, but don’t get discouraged.  It will increase the value of your blog over time, so don’t think it was a waste of your time.

Don’t Forget About Social Media to Promote Your Blog

As your blog develops over time and you start building up a healthy following, you need to start sharing it on social media.  Twitter, Facebook, Instagram, Google+ and LinkedIn are ideal places to post and share your company news and stories.

Remember to share your blogs on social media as often as you can.  Getting them on social media will be vital to your blog’s success.

Getting a blog started, properly optimizing it, creating quality content, and sharing the work via social media can be a time-consuming task that many business owners do not have on their hands.  If you find that you don’t have time to start or maintain your own blog, let us help you maximize your online potential.  We can create quality content that will maximize your leads and generate more profit for your company.

Are you ready to get the exposure you company’s looking for?  Send us an email at nicole@wewritewebcontent.com today and let us lead the way!

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